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The web page states the following, "Ldquo;We build custom laser processing systems for medical device manufacturers." We saw that the web site also stated " Mechanical Concepts is our go-to resource for creative motion control and mechanism solutions when nothing but the best will satisfy our demanding customers." It also said " Consistently on-time and on budget, Mechanical Concepts delivers above and beyond and is a key part of our success. Mark Rodighiero, VP Systems, Technology, and Product Development- Miyachi Unitek Corporation. CHIEF ENGINEER AND OPTICAL DESIGNER." The header had Mechanical Concepts as the highest ranking optimized keyword. This keyword is followed by Mechanical Concepts Inc, Bruce Wilton, and Chris Wilton which isn't as urgent as Mechanical Concepts. The other words mechconcepts.com uses is Christopher Wilton. automation is included and might not be understood by search crawlers.